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Kooomo partners with dotmailer to drive better engagement with customers

Kooomo partners with dotmailer to drive better engagement with customers

New Integration Improves Customer Experience and Business Growth

London - Retail Week Tech - Sept 12, 2018Kooomo, a leading European digital commerce platform, today announced that it has partnered with dotmailer, to offer its marketing automation platform to Kooomo customers. Through a simple integration with the industry proven Kooomo digital commerce platform, merchants will now have access to dotmailer’s rich real-time customer data and omnichannel marketing tools to deliver more targeted and personalised campaigns to accelerate business growth.

“Expanding our eco-system of partners is key to ensuring we continue to drive value and future proof our customer solutions,” said Kooomo CEO Ciaran Bollard. “Through the partnership, dotmailer will be seamlessly integrated and managed through one login on the Kooomo commerce platform to drive sales. Given that emails are generating more than £30bn of retail sales in the UK alone and boast a healthy £38 return for every £1 spent. So, it’s critically important to get that piece of the customer journey right.”

dotmailer’s solution will allow Kooomo merchants to easily create automated, personalised and meaningful multichannel campaigns that will resonate with their customers and improve customer loyalty and boost revenue.

“Aligning with Kooomo is a natural fit for dotmailer,” said Simon Lye, Head of Partnerships, dotmailer. “By combining Kooomo’s next generation digital commerce platform with our innovative marketing automation solution, merchants will be positioned well for success.”

Why not sign up for a free 14-day trial at https://www.dotmailer.com/

For more information, why not schedule a chat with us during Retail Week’s Tech or stop by Kooomo Stand 23B / dotmailer Stand 18

-ENDS-

About Kooomo

Kooomo works with clients to maximise all digital sales channels globally by combining our expertise and next-generation platform in a proven and affordable digital commerce cloud solution. Built by eCommerce managers and named in Gartner’s Magic Quadrant, Kooomo’s platform brings together every piece of the digital commerce puzzle. With a flexible revenue-share model, we’re all driven to succeed. Our extensive partner ecosystem, with world class technologies, ensures businesses are future proofed to keep up with the evolving digital commerce landscape.  Kooomo services a diverse range of customers worldwide, including Morrisons, Nutmeg, Havaianas, Butlers Chocolates, Avoca, CP Company, Miss Bikini and Blauer USA.

About dotmailer

dotmailer is the marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It currently enables more than 80,000 marketers in more than 130 countries around the world to use transactional and behavioral data to design, test and send powerful automated campaigns via multiple channels. Established in 1999, dotmailer is a global company with more than 200 employees and B2C and B2B enterprise and SME clients.

PR Contacts

Patricia Sugrue

Kooomo Corporate Communications Manager

+353 87 965 0843

psugrue@kooomo.com


Posted by: Patricia Sugrue - 12 September 2018

Post tags #pressrelease #news

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