The" new normal " of the fashion industry
October 22, 2021
So let's see what trends are characterising online commerce in the “new normal”.
- People First: This seems to be the new mantra for eCommerce, especially for fashion brands. The sector switched things up in a big way after nearly two years of a pandemic. Now you need to make up for lost engagement by involving customers - putting them at the forefront of your marketing strategies.
- Speaking of marketplaces, in the post-Covid era they seem to be the undisputed leaders of digital commerce. Thinking of opening an eCommerce store? Utilising marketplaces can help you achieve your business goals, precluding endless opportunities. There are thousands of marketplaces in the fashion sector, ready to supply new customers from all over the world whom otherwise you may never have discovered (or discovered you). But it’s not always sunny with marketplaces as they tend to have their own specific rules, which must be followed to use the tool as effectively as possible and achieve objectives. Therefore, you will need the right marketplace know-how to use this sales avenue successfully.
- Get ready for internationalisation. As pandemic restrictions ease, the borders seem to be dissolving and retailers need to be ready. There is no cross-border selling if your digital store does not have these 3 basic functions:
2. You also need to consider all taxation systems - an extremely important requirement especially for selling in the United States and in countries with very different trade rules.
3. Finally, of course, your site should be multi-currency - it's not just a matter of practicality but to instil a sense of trust in your shoppers no matter where they may be.
- Finally, multi-channelling - this has always been valued by consumers, but with the pandemic, its role is even more central. This is especially the case when it comes to the flexibility of eCommerce. During Covid-19, many stores decided to also sell online in order to circumvent the closures. Even consumers who might be in close proximity to outlets were able to shop online and maybe go to pick up the product in the store. The integration between local and multi-channel strategies will be even more important in the future. So, with the reopening of this point of sale your focus should not be on reverting to what you know before but on how you can use all of your sales channels to nourish the customer journey no matter where it begins and ends.
Posted by: kooomo