Maximise eCommerce conversion rates with Kooomo and ElasticSearch
October 15, 2021
30% of eCommerce visitors use the internal site search, presenting a significant opportunity to turn those visitors into buyers. We’ve refurbished Kooomos on-site search with a modern, dedicated search solution option, ElasticSearch - just in time for the Golden Quarter! ElasticSearch is one of the best-in-class features for implementing search functions.
But what does this mean for your eCommerce store and why do you need it ASAP?
What does ElasticSearch mean?ElasticSearch is a shared, open-source search and analytics engine available for all sorts of data, counting textual, numerical and geospatial. It is a JSON file built on the Apache Lucene search engine, which can be used with whatever language and platform you might want to use. ElasticSearch first appeared in 2010 and it soon became one of the most important features in the product search field, easily replacing its rivals, SOLR and Sphinx.
How does ElasticSearch work for eCommerce?
ElasticSearch is optimized for accurate search. Since it is a Java-based document store, it is programmed to store a great number of JSON documents and bring them back according to criteria supplied by the user. This results in faster and more efficient results providing a customer journey that has minimal friction.
What advantages does ElasticSearch have?First of all, the speed at which ElasticSearch displays results is one of its most important qualities. As users search for their queries, the results update straight away as ElasticSearch looks for information faster than the users can type. Having a speedy search will bring you more customers who intend on purchasing. Speed in eCommerce equals success, as it improves your conversion rate.
Secondly, ElasticSearch displays more accurate results. Searcher expectations are high and they do not want to spend a lot of time typing on Google SERP. In this regard, ElasticSearch is a must-have, as it embodies different functionalities that help matching queries to suitable results, even though the queries may not be 100% well-structured.
Thirdly, ElasticSearch supports a great variety of functions, such as a natural language, known as NLP.synonymsindexing and Search of Commerce & CMS content. Moreover, ElasticSearch uses machine learning to improve search performance based on usage.
Nevertheless, one of ElasticSearch’s great advantages is providing search suggestions to users the moment they are starting to type a keyword, best-known as autocomplete feature.
ElasticSearch, now available in Kooomo?With search being such a significant driver of conversions for merchants, we’ve been gearing up to release our Elastic Search update right in time for the Golden Quarter - and it’s now available to all of our retailers! Contact your account manager for quick implementation of ElasticSearch - or if you wish to find out more about joining the Kooomo platform don’t hesitate to reach out to our team.
Posted by: kooomo