Is it still worth writing exclusive titles for web content pages? The answer is 100% YES.
There is no doubt that authentic HTML meta tags will be managed over 80% of the time, making title tags a very important key factor for an accurate search engine optimization strategy. In today's blog, we'll discuss the new system of creating web page titles more in-depth.

What changed:

 In the past, Google used the query the searcher entered into the search box and the title of the search results snippets was developed. Nowadays, Google is “no longer” using the query during the creation of the title tags. As a substitute, Google’s new system generates titles that they claim “describes what they are about, regardless of the particular query.” 

At the moment, Google uses text that people can perceive visually when they arrive at a web page. Long story short, Google is taking into account “the main visual title or headline displayed on a page”. This is specifically the content that web developers usually implement inside the <H1> tags, within different header tags or which is made extensive and consistent with the aid of style treatments.

Moreover, Google states that this update can produce more readable and reachable title tags for pages. For example, they can add site names where that can be helpful. In other particular cases, when searching for a very long title, they tend to choose the most consistent piece of content rather than starting at the beginning and truncating more useful parts.

Furthermore, the new algorithm for generating page titles has been recorded extensively since it was developed in the live search engine results, in the middle of August.

In addition, SEO professionals have discovered that the title tags were replaced with other significant on-page text. The moment the web page titles are replaced, other text that was contained on the page can be taken into consideration. Google might also acknowledge using text with links that are pointing at certain pages.

Why is Google implementing more than one HTML

 title tag text? 

Google can consider using a different type of text in the eventuality that a page's HTML title tag does not correctly describe what the page is about. Danny Sullivan adds that the meta titles do not always define a page well enough because they are not able to, for the reasons below:

  • It is too long
  • Keyword stuffing
  • Doesn´t contain any text or boilerplate
On one hand, this observation is very important for SEO experts, whose main goal is to optimise content and meta tags for Google. On the other hand, a web page can contain very dense information inside its content, which makes it more difficult to write an accurate meta title to rank in Google SERP.

Google said that the company is “making updates“ for the new title system depending on “feedback and it assures that they will be continuously doing improvements over time.“ Danny Sullivan states that this can bring more controls inside Google Search Console for users to handle their page title tags in the Google SERP better.


There is no doubt that Google's new Page title update is a positive one, which will bring noticeable changes to your click-through rate. Follow Kooomo SEO Blog for more exciting and knowledgeable news.