Do you wish to create compelling content which can bring organic traffic to your website? An SEO content strategy requires generating high-quality leads together with research and planning.

It is not enough just writing about any kind of subject, you should also add some keywords and wait for results to show up in Google SERP.  To implement important and advantageous information on your website, you should know your target audience and what their requirements are.

In a previous blog post, we discussed how to generate SEO friendly URLs. Today  we will teach you how to develop a successful SEO content strategy. 

We have gathered seven tips that will support you in creating successful content that generates SEO organic traffic.

1. How to identify your visitors

SEO is the perfect mix of UX and distributing the most useful knowledge to both users and search engines. Certainly, to write content that is easy to reach online, you should know who your audience is.

Who are your ongoing customers?

Analysing the main characteristics of your visitors can provide you with hints for your potential customers.

You should verify the data that you have gathered, with the end goal to purchase behaviour and add clicks on your website. This will give you an idea for whom you will create content for.

Who is your competition?

Determine what kinds of customers are engaging with your content.  You can learn valuable information by checking social media accounts, blog comments and customer reviews.

What are your advantages? Make a list of your advantages and how your customers can benefit from them.

How are you being noticed?

If you are the owner of an online store, you should know what your potential customers think about your products. Check your audience to see what they are doing well, how you could improve and what information people would like to know from you.

When you have accumulated all this information, divide your audience and create personas to help build custom content that meets the needs of your audience.

Personas are the ideal customers and bring a way to build your audience in the most effective way possible.

2.How to determine your area of expertise 

Once you figure out who your audience is and how you can help your potential customers, you can create innovative ideas for content topics.

If your goal is to generate engaging content, your purpose and competence should be mandatory for everything that you are writing.

What information can you present to your audience that helps you to stand out of the crowd like a voice of authority?

This is your area of expertise, that will help you create content that brings leads

3. How to distinguish keywords that fulfil your audience purpose and topic area

As we have mentioned above, to create content that resonates with people, you must first know who you’re reaching and what information will benefit them.

Having concluded that, you will be ready to start researching what words and phrases might be of interest to users that are essential to them. 

How to implement:

Step 1: Start with a general search term related to your core content

Step 2: Limit the scope by taking into account these aspects:

  • Keyword variations
  • Product features
  • Queries that people are searching on Google and how to find your brand and your products

Step 3: Match it all together

 At this point, you can build a foundation of ideas to start the research. You should incorporate long-tail keywords which grant you the possibility to enter into your target market. Always identify with your audience and search some of your queries on the Google Search Engine Results Page.  For example, if I am searching for the term ‘’baby clothes’’, I discover the following list:

  • Baby clothes for girls (top seller)
  • Baby clothing (keyword modification)
  • Baby clothes embroidery (product component)

Step 4: Make use of a keyword research tool

Having acquired a keyword list and phrases, you can make use of them through a research tool. This will benefit to identify the keywords that will create the best results.

As long as you research more words and phrases, your keyword targets will be more focused.  It will take more time to add those keywords into your research tool, but it is worth it.

At this stage, you should be able to integrate the keywords into your content to create powerful content that performs.
4.How to optimize your content in any case
By writing your content, you should take into account every SEO opportunity with:

  • Put your focus into Meta tags (Title Tag and Description) and in the H tag structure

 Google selects these keywords easier, crawls them and makes them rank your page.

If you consistently optimize your content, you have a better chance of ranking higher in search engines, get more visibility and organic traffic.
5.How to manage updated information

Needless to say that the optimization process is finished once your article has been published.

Since creating effective material is a foundation for SEO content strategy, do an update of your articles in a constant way.

Product recommendations and social trends are always changing, therefore references to them can easily run out of date.

A website that has articles containing archaic information or broken links can very easily lose the reader’s trust.

To have the reader’s attention but also for Google to constantly crawl your website, you should always publish fresh and updated content on your website.
6.How to host your content
To completely control the way your content is published, we recommend you host your material on your platform.

But if you host your content on a different platform, it might happen that any rankings your blog posts had can suddenly disappear.

This is not only a loss of time and resources but also of potential business.

Therefore, you shouldn’t do partnerships with other websites such as affiliates.The priority for your content strategy should always be posting your articles on your website.
7. How to track your  Online Results
A content strategy takes a lot of time and resources to be implemented but, it is worth it.

To acknowledge if your efforts are worth the risk, you should adjust your content strategy.

Check if your plan is working by auditing:

  • Organic traffic: a web analytics tool or spreadsheet can help you
  • Indexed pages: your relevant content can be found on Google SERP
  • Conversions: a successful strategy can bring you more conversions.

SERP: higher rankings prove a successful use of content
Whether you want to measure your online success or your opportunities for improvement, the website tracking metrics provide you with the tool that will guarantee the success of your SEO content strategy.

Therefore, a content strategy built on the main principles of SEO can drive traffic to your website and bring profits to your business. The way you create your plan and conduct your research, will be highly important in identifying your target audience and your area of expertise. By following our recommendations, you will be able to get the audience that you need and rank higher in Google SERP.