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August 30, 2022
In today´s blog, we will provide you with all the recommendations for an eCommerce website which can convert visitors into buyers.First of all, make sure to give priority to your site search. In a study made by Econsultancy, up to 30% of eCommerce visitors use the internal site search available to them. This engagement relates to a higher level of purchasing intent, which has to be exploited. While the level of purchasing intent from these searchers increases, they are known to be 5-6 times more likely to convert than the average visitor who is not using the site search. In case you need more information, discover the advantages of implementing Elastic Search on your website.
How to do that:
- Include a section asking for their email address on your website, so you can communicate with them directly when the product becomes available.
Moreover, if a product is out of stock and you don´t plan to bring it back in stock, consider removing it from your sitemap so that Google doesn´t crawl it anymore. Let´s take, for example, the well-known Irish brand, Kaliedy, which displays to its customers an email notification box, like the one from the picture below:
Furthermore, building a reasonable category structure is beneficial for your eCommerce business. This supports both the search engines and the final user to sell and show you which are the most important pages of your website.
When building an online store, consider category pages as aisles and sub-category pages like shelves within those aisles. Nevertheless, online shopping is a seamless process. On top of that, decide which are your biggest categories and “zoom in “ smaller and smaller until you reach your sub- categories. There might be a reason why you don´t have enough products to create a sub-category.
Toby Dean, the SEO Associate Director from Add People believes that “As a rule of thumb if there are more than 25-30 products in a category, you may want to sub-categorise that down to improve relevance, rankings and UX.” It´s more likely that people do not click on page nine of Google Search Results, while they barely look at page nine of a category. Implementing sub-categories will show them a more clear product path.
Furthermore, you should include trust points and reviews on product pages. According to a survey done by BrightLocal, 91% of 18 to 34-year-old users trust online reviews as much as personal recommendations. This means that your product pages should incorporate reviews of the item and the rest of your website should implement testimonials from customers together with ratings on services such as TrustPilot or Google.
In 2022, not everything is about getting traffic to your website, but also converting visits into possible leads. By taking into consideration our advice, you will increase the conversion rate. Always keep up with the Kooomo Blog to be updated with the latest eCommerce news.
More to explore
In the next few years, we are foreseeing an impressive increase for the global retail industry. While this can be beneficial for the global eCommerce industry, it also means that there will be more competition, as well.
European Data Protection rules were launched back in 2018, to protect the confidentiality of our personal data but even four years later, there is still a lack of understanding among companies and consumers about how to comply with the best practices. Big tech companies, like Google or Amazon, usually refer to the acronym GDPR, to explain the rules that verify the data, so it is not used inappropriately, but to add details to create confusion.