Venca, the leading eCommerce fashion company in Spain, have also experienced similar results. They have had over 3 million monthly visits and over one million unique monthly users between Black Friday 2019 and the end of April 2020. April, in particular, had a 40% increase in unique users (without a push on PPC activity) compared to April last year.
These impressive results were achieved by the efforts of Carmen Sánchez Osuna
, Business Development & Partnership Manager at Venca and Brand Manager at Magic Outlet. She told us how the company experienced, and resiliently overcame the COVID19 emergency.
“Venca and Magic Outlet have made great efforts to adapt to the circumstances arising from COVID-19. From a move towards more entertaining communications (online games and “The Suitcase of Smiles”) to the rationalisation of our offerings that are more suitable and sought after right now. We have prioritised “At-home” products in particular, and we have highlighted and promoted categories dedicated to sport, home-care and entertainment. All this has been possible thanks to the strategy that the group undertook – we expanded the product catalogue to further diversify the range offer.''
Since last year, we have also acted as a marketplace in order to allow businesses to sell online – taking advantage of Venca’s database, know-how and logistical and technological infrastructure.
Both Venca and Magic Outlet had to rethink the original business plan that had been set for 2020. We adapted the commercial offer in line with the needs related to social restrictions. For Venca, it was simple, given it is currently an eCommerce store that offers a wide range of products in addition to fashion. For Magic Outlet, however, we decided to broaden the range of products and give greater visibility to categories that were not usually promoted such as home, home clothing and pyjamas.