Personalisation. Voice search optimization. Artificial intelligence. Augmented reality. These are only a few of the e-commerce trends that surveys and marketing companies are predicting for 2020.

 Most of the well known e-commerce companies know that in order to keep up with customers shopping tendencies, they need to maintain their websites and ensure everything is up to date. If you’re one of them or if you want to know how to succeed in 2020, have a look at this list with the latest technology trends:

1. Artificial Intelligence:

 We all know that creating a good customer experience is key to every successful e-commerce business as communicating with customers is the best way to know about their preferences and find out about their wishes.

Chatbots are very popular for the way they interact with the customers, by greeting and suggesting them the product that best fits their personality.

How to manage:

  • Install a live chatbot on your website from ”” and welcome your customers with a nice greet.
  • The live chatbot will interact with the customers and suggest them the adequate product.

2. Voice Search Optimization

      According to famous e-commerce experts, voice search has become a necessary trend in the e-commerce world and guarantees the success of e-commerce marketing campaigns in 2020.

      Customers are expecting relevant results for what they are searching and if your products are optimised with keywords that have lots of searches, then you have big chances to get a click.

How to optimize for voice search:
  •  With applications like Alexa, Google Assistant or Siri, you can optimize your website with voice search.
  • Use long-tail keywords as customers’ tendency is to search for long queries.

3. Augmented reality

       Augmented reality uses existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real-time. 

     The future of every e-commerce growth will rely on augmented reality as customers like to buy a product once they had the chance to experience it. Augmented reality is giving customers the idea of how a product will look like.

How to manage:
  • Get the augmented reality feature on your website and let your customers experience the product that they have wished for.

4. Customized products

One of the most effective e-commerce trends to drive sales in 2019-2020 is a product customisation.
Customers like to customize the products based on their needs or wishes and appreciate more a website that has these characteristics.

  How to manage:

  •   Add a feature on your website where customers can customize the colour, size and pattern of a product so that they can get the product that they have wished for.

5. Video product descriptions

      By adding videos related to your product on the product page, the customers have a better visualisation of the product then by reading the text. Video advertisement manages to transform visitors into customers faster as having videos that are displaying your products for product description and marketing. You could even try out some of the exploding trends such as ‘unboxing videos’ where Brand Entrepreneur reports 1 in 5 consumers have watched an unboxing video.

How to manage:
  • Add videos on the product page with information about the products that you are selling but don’t forget about text description.
  •   For marketing purposes, create several videos for your products and run video ads on Facebook and Instagram.
  •  Unboxing videos using your social media channels.

 6. User-generated content

  Influencer marketing is a good product advertisement as it brings originality and convinces the customer to buy one specific product as one study shows that user-generated content is 9.8 times more impactful than traditional advertising.

  How to manage:

  • Convince your customers to write reviews, upload pictures and give feedback about your brand. This can be done through loyalty programmes or auto-email campaigns soon after purchase.

7. Easier checkout

       High cart abandonment happens because of three main factors we can see:

1) Because of unexpected total prices, especially when they include taxes or shipping fees that were hidden until the last moment.

2) When the online store asks users to create an account.

3) Because customers find the checkout process too complicated.

How to manage:

  •  Make the checkout process easier even if it requires you to switch to a new eCommerce platform. Check out Kooomo’s features.

8. Newsletter personalisation

           One of the things that you can automatize in e-commerce is sending personalized newsletters to customers. You will be earning their trust and they will be coming back to your website to buy.

 How to manage:

  •  Make your customers faithful by sending them personalised newsletters.

  •       Find more information about personalization here.

9. Topic clusters

           Topic cluster, a popular trend in SEO blogging is a multitude of content pieces that exist on your website and are all linked to a common subject, known as pillar content.

The pillar content is focused in a broad keyword with a high search volume, while topic clusters are focused on more specific keywords with smaller search volumes.

 How to manage:
  • Create a long piece on one main subject and as time goes on, keep updating with more recent data, examples or tips to ensure it remains relevant.
  •  As time goes on, the keywords that you are using to define the topic clusters around will start to gain rankings.

10. Selling on niche markets

        Nowadays, famous brands are displaying their products on Social Media as the niche markets are the best places to be in where you can reach the right customers for your website.

How to manage:

·       List your products on Facebook Marketplace and promote your products with Google Adwords, Facebook and Instagram.


          E-commerce in 2020 will be about innovation, creativity and focus on the customer. Influenced by the latest technology improvements, the e-commerce is simplifying and brings new ingenious features, such as augmented reality, voice search optimisation, topic clusters.

By keeping all the information that we’ve shared with you in mind and putting them into practice, the success of your website will follow for sure.