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How to strike a balance when it comes to personalisation and eCommerce

Gary Hammond, Head of Product at Kooomo is joined by Murat Soysal, Co-Founder of Segmentify to discuss personalisation and eCommerce.  Walk away from this webinar with deeper insights into:

  • Tracking your engagement and how to utilise it.
  • The Key Differences Between B2B and B2C Personalisation.
  • Real-time customer segmentation.
  • How to put the customer in control of their experience (Data & Cookie policies).
  • How to strike the balance between personal and over-personal. (Big brother is listening type of thing).
  • Machine learning personalisation vs manual personalisation approaches and how to get started
Looking to improve the customer experience of your website? This is one you won't want to miss.
Watch the video on-demand now!

eMmerced: Presented by Kooomo - Personalisation with Segmentify

How to strike a balance with personalisation and eCommerce.

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Want even more tips to amplify your eCommerce strategy?

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