There is no doubt that this year Black Friday is like no other.
With COVID-19 restrictions in the UK and Ireland meaning that the vast majority of retailers couldn't open their doors on the busiest shopping day of the year, online had to take a front seat.
So were conversions and revenue up compared to 2019? Did merchants' online stores crash due to increased traffic? What were the standout tactics used by retailers, and how can they build on them in the month of December?
Find out by watching back IMRG's post-Black Friday Weekly Data Show, featuring Kooomo's Head of Product, Gary Hammond.
Follow this link to watch the webinar on-demand (note: IMRG members can access this webinar)