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Kooomo partners with PureNet as eCommerce platform provider targets UK market


York, United Kingdom, 15th October 2018 – PureClarity, an award-winning AI-based ecommerce personalization platform, announces a new strategic partnerships with Kooomo, a leading European digital commerce platform. Through this partnership and a simple integration, Kooomo will enable its customers to leverage PureClarity’s ecommerce personalization toolset, powered by artificial intelligence and machine learning, to increase revenue and sales. 

“We are delighted to become part of Kooomo’s partner ecosystem and extend our world-class personalization technology to its extensive global client base to help build customer loyalty and grow their businesses,” said PureClarity CEO Paul Gibson. “We have always taken a strategic approach when selecting partners and it’s a pleasure to align with Kooomo who share the same passion for innovation and online success as we do.”

PureClarity will enable Kooomo customers to deliver a highly personalized customer experience. Continuously learning from Big Data, PureClarity provides a fully automated and ultra-personalized experience at all key conversion points, including within search, catalog listing pages, merchandising zones and offsite email retargeting, which results in a seamless and consistent message across the entire customer journey.

“31% of consumers said that they wish their shopping experience was far more personalized - therefore, retailers need to make this a key priority,” said Kooomo CEO Ciaran Bollard. “By partnering with PureClarity, we are future-proofing our customers by offering them the latest AI and machine learning-based personalization platform to contextualise the shopping experience and improve the customer journey, increase conversions and, more importantly, grow revenue.”

About PureClarity

PureClarity, established in 2014, is an award-winning AI-based personalization platform that offers both B2C and B2B companies a powerful, easy-to-manage and affordable eCommerce personalization solution that with personalized merchandising, through within search, on-page merchandising, email and analytics, been proven to increase online sales, average order value and customer loyalty.

PureClarity is built using the decades of experience the senior team have working in the eCommerce and online software development industries. Co-founder and CEO, Dr Paul M. Gibson, has a PhD in Artificial Intelligence and has worked in eCommerce for over15 years. Already adopted by a plethora of leading eCommerce companies including The Royal British Legion, USA-based Safco, Zyro Fisher, Cutwel, JewelStreet, Norwich City Football Club and many more, the team at PureClarity have built a wealth of experience in the eCommerce arena building successful clients eCommerce platforms in the ever-changing eCommerce landscape.