It's going to be a Black Friday like no other. With the UK and Ireland in lockdown, retailers have to rely on their online stores to make the most of the weekend that is historically the busiest of the year.
In 'The Ultimate Black Friday Playbook', we're breaking down what retailers need to know, including:
What we learned from Black Friday 2019
How to optimise marketing campaigns
Predictions for Cyber Weekend 2020
What customers really want (and how retailers can fulfil their expectations)
The countdown is on...download the playbook now!