For those who are not familiar with the motor racing industry, the MotoGP™ Championship is the pinnacle and arguably the most challenging of worldwide motorbike championship racing.
The MotoGP™ has a 19-round season, where racers from 16 countries and four continents take part. In 2009, MotoGP™ set up its own online shop and in March 2019, their website was migrated to the Kooomo platform in just 7 weeks by our sister company, Zerogrey.
The MotoGP™ website is present in 80 countries. The challenge lies in the eCommerce store and the globalisation of languages and currencies in all regions. The MotoGP™ store required a global platform that understood the complexities of internationalisation and everything that comes with it such as payment methods, languages, couriers & currencies to name a few.
in the early months of 2020
as result of SEO optimisation
on the MotoGP™ website
With a 100% increase in sales, these impressive results can be attributed to a number of improvements such as loading speed, SEO optimization, improved interface, and incredible mobile responsiveness.
Today, website speed is essential for retaining users - and the faster your website is, the less likely users are to abandon browsing. The MotoGP™ website’s loading speed is now 2.6 seconds.
SEO optimisation has ensured an increase of 30% in organic traffic. Our team migrated around 17,000 URLs in the 7-week migration window - a fantastic result in terms of increased organic traffic for the MotoGP™ store.
User experience is a huge factor in reaching eCommerce success. The easier the checkout process is, the more traffic and sales a site will get. The MotoGP™ store has 3 step purchasing on-page - facilitating users to buy their favourite products in record time.
For powerful brands with a powerful platform, we can foresee growth and longevity that cannot be shaken.
As a brand with a lot of history behind it, the MotoGP™ will always find an innovative eCommerce success story to tell.