Kaliedy’s aim is to be the trusted first choice for modern Irish families. As a baby/nursery brand, there is a huge opportunity to gain and retain customers for years. Not only was there a challenge to set themselves apart, but, there was also a global pandemic to grapple with. With future ambitions to scale internationally, Kaliedy also required the ability to accept payments without complications. Kaliedy needed a platform
that would allow them to quickly and easily update content, manage disrupted supply chains and replicate the in-store experience, and a payment partner that would allow them to scale without friction. No easy feat even in precedented times.
On top of that, the global pandemic has changed consumer expectations for good. With Amazon leading the charge, speed and convenience are critical success drivers for eCommerce businesses. Not only do they have to consider fulfilment capabilities and service challenges, they need to make paying easy. In fact, when done right, payments can become a strategic advantage by streamlining the checkout process and actively growing conversions.