Case study on luxury premium chocolate

History

Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate making, which is available in over 40 countries and 60 airports worldwide.

The Challenge

While the company was happily expanding into new markets, its eCommerce strategy was hindered by limitations on features coupled with a dated look and feel, which were all impacting the customer journey.

Butlers implemented Magento’s eCommerce platform to operate their online store and it was time to move up to an enterprise-level solution to align with the company’s ambitious digital strategy.

As a luxury chocolate brand with a steady stream of new rivals, they needed to nail their eCommerce strategy by finding a partner that could provide a reliable solution and help them achieve short and long term sales targets as well as future-proof their business.

Big plans to expand

“We’re an ambitious brand with big plans to expand our products into new markets, and provide the same customer experience as anyone would get in our cafes.
We were delighted to find Kooomo, a trusted partner, that could deliver a digital, global solution that matched our vision.”

Kathy (Keeney) Smyth Marketing Manager

Butlers

The Solution

Moving from one eCommerce platform to another is risky business, so Butlers were looking for a solution that they could trust. They carried out a review of a number of vendor offerings and decided to partner with Kooomo to implement their digital transformation.

This process began by moving its eCommerce systems onto Kooomo’s eCommerce platform, which took 4 months to implement. This provided Butlers with a robust, future-proofed platform that was built to scale and evolve as the company’s digital strategy dictated.

The Results
Since moving to the Kooomo eCommerce platform, Butlers has overhauled its online store, which meant that it could quickly respond to the needs of the business while providing a truly seamless customer experience.

94%

Online Revenue Growth

YoY (2018/19 - 2019/20)

Increase in online transactions

YoY (2018/19 - 2019/20)

99.9%

Store Uptime

in 2019/2020

Not all eCommerce platforms are built equally

"We need our online store to be reliable, agile and ready for future innovations. Since moving to Kooomo, we now have over 99.9% uptime, even during peak season, and our sales figures speak for themselves.”

Aisling Walsh Marketing Director

Butlers

Sweet Success

Global Ambition
Built with the global marketplace in mind, Kooomo can easily manage online transactions for multiple languages, currencies, vat rates and legislation, which allowed Butlers to focus on their core business - manufacturing and selling luxury chocolate products to a worldwide audience. This includes offering customers the ability to buy a number of items and ship to multiple delivery addresses worldwide within the same order making it easy for customers to send gifts globally within a few clicks.

Bespoke Features
The Kooomo platform is constantly evolving, which offers great flexibility for Butlers to build new bespoke features for their customers, such as their personalised hamper feature, which offers customers the ability to create their own hampers from Butlers extensive range of luxury chocolate products.

A smooth customer experience

To date, Butlers has integrated technologies from Kooomo's extensive ecosystem of partners:

Amazon Pay – fast & easy checkout functionality based on Amazon customer data

PayPal Express – a simplified checkout experience which enables customers to use their PayPal balance, bank account, or credit card to pay without sharing any sensitive data

Segmentify – an eCommerce personalisation platform that helps online retailers to optimise their conversion rates by enabling them to deliver a unique shopping experience for each visitor

Butlers: Powered By Kooomo

The new Butlers website is localised, agile, and future-proofed thanks to the Kooomo eCommerce Platform.

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CASE STUDY: Butlers Chocolates