The Slam Success Story
The Slam Success Story

Slam sees 3x ROI since switching from Magento to Kooomo

A Snapshot of Slam

When it comes to online retail, it’s a big bad world out there. Competition is fierce across all industries. Customer expectations are at an all time high. Global retail ecommerce sales are predicted to hit $4.5 trillion by 2021. So, clearly it’s never been more important for retailers to ensure that no stone is left unturned on their online store. That means having everything from optimised product pages, to a frictionless checkout process, a well-executed delivery strategy, and everything in between.

With so many solution providers on the market, what often happens is that businesses either underestimate or overestimate their predicted return on investment when choosing a digital commerce platform. Such was the situation that renowned sportswear retailer Slam found themselves in back in 2014.

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Expectations versus reality

Understanding the huge potential of digital commerce on their business, Slam launched their first ever online store in 2014 with Magento, but, over time, noticed that there was hardly saw any uplift in sales. The brand also experienced serious issues with stock levels, meaning that orders sometimes took up to three weeks to process.

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The Kooomo platform empowers us with real-time information which makes the day-to-day management so much easier and enables me to manage our online store so much more effectively. I am truly enjoying seeing our customers engage with our brand more and more, with the average basket size has increased by 40% since switching from Magento to Kooomo.
Corinne Noca - eCommerce Manager, Slam

Making the Switch

Having been recommended Kooomo, Slam made the decision to switch their digital commerce platform in September 2016. Within 12 weeks, all existing data was migrated over to the Kooomo platform, the new and improved Slam online store was up and running and the business was seeing an increase in conversions within a matter of days of going live.

The Results

Since re-platforming to Kooomo, Online sales have consistently continued to soar for Slam, having reached more than ¼ million visitors, shipping thousands of orders to some 40 countries spanning from Australia to Africa, and reaching 6-figure sales within the first 6 months of activity. Now, all orders are processed and dispatched within 1 day, thanks to powerful customer service, billing and invoicing tools within the Kooomo platform. Stock is also updated in real-time, so the business has full visibility on inventory levels, as well as the status of delivery and returns, providing valuable insights for further optimisation.

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With access to a full ecosystem of technology partners and integrations, Slam is fully equipped to expand their business in the ever-evolving, not to mention fiercely competitive digital commerce landscape.

Utilising Kooomo’s in-house value-added services, Slam was also able to maximise previously unidentified markets through SEO, display, and social media campaigns, achieving 30% of annual sales targets in a single promotional period, and growing the USA to become the business’ third highest-performing market.

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We have already seen a 3x return on our investment in the first 14 months, we are simply delighted that we made the switch from Magento to Kooomo. We would be delighted to recommend them as a serious and solid digital commerce partner to future proof your brand into the next decade.
Corinne Noca, eCommerce Manager - Slam

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