With so many solution providers on the market, what often happens is that businesses either underestimate or overestimate their predicted return on investment when choosing a digital commerce platform. Such was the situation that renowned sportswear retailer Slam found themselves in back in 2014.
Understanding the huge potential of digital commerce on their business, Slam launched their first ever online store in 2014 with Magento, but, over time, noticed that there was hardly saw any uplift in sales. The brand also experienced serious issues with stock levels, meaning that orders sometimes took up to three weeks to process.
Having been recommended Kooomo, Slam made the decision to switch their digital commerce platform.
Within 12 weeks, all existing data, as well as SEO was migrated over to the Kooomo platform, the new and improved Slam online store was up and running and the business was seeing an increase in conversions within a matter of days of going live.
Now, all orders are processed and dispatched within 1 day, thanks to powerful customer service, billing and invoicing tools within the Kooomo platform. Stock is also updated in real-time, so the business has full visibility on inventory levels, as well as the status of delivery and returns, providing valuable insights for further optimization.
ROI in 14 months
sales within first 6 months
Shipping to 40 countries
Utilizing Kooomo's in-house value-added services, Slam was also able to maximise previously unidentified markets through SEO, display, and social media campaigns, achieving 30% of annual sales targets in a single promotional period, and growing the USA to become the business 'third highest-performing market.