Overview

When it comes to online retail, it’s a big bad world out there. Competition is fierce and brands want to ensure their online stores and with it the investment put behind them is future-proofed. Customer expectations are at an all-time high and with more and more customers turning to the brands themselves for the supply of goods, the Direct 2 Consumer selling strategy has never been a better option. Global retail eCommerce sales are predicted to hit $4.5 trillion by 2021, so what are you doing to get your slice of the pie? 

Magento announced the end of life i.e the end of support for Magento 1 also known as Magento Enterprise last year and with the end of life date quickly approaching. Brands like Fabi Boutique have been looking at their options.

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The Project

The project was to take the existing Fabi Boutique store and migrate it across to Kooomo while also giving the front end a facelift. Fabi Boutique was able to provide the Kooomo team with a selection of inspirational content and from that, the new website was born. Designed with the customer experience at the forefront. The complete migration took Kooomo just 3 months from start to finish.

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“The Kooomo platform empowers us with real-time information at the click of a few buttons, it enables the day to day management of the store with ease and enables time-saving and seamless workflow through its simplicity. On top of this, we have seen a sales increase of 150% from Q1 & Q2 of 2019 compared to Q3 & Q4.”

Alessio Berdini - Fabi Boutique eCommerce Manager

Making the switch

Having decided to make the switch from Magento to the Kooomo platform. The entire migration took 12 weeks. All existing data was migrated across to the Kooomo platform, the new and improved Fabi Boutique store was up and running and the business was seeing an increase in conversions within a matter of days of going live.

Results

Since re-platforming to Kooomo, online sales have consistently continued to soar as can be seen in the figures. A total increase of 150% was seen in the second half of the year when compared to the first half. The total cost of migration was also a welcome surprise when there was no need for system integrators thanks to Kooomo’s partner network and 1-click integrations.

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“We knew that we had to migrate from the Magento platform and after a lot of research saw Kooomo as the obvious choice. The platform has future-proofed our store through their next-generation offering and use of 1-click integration partner network. We would be delighted to recommend them as a serious and solid digital commerce partner to future proof your brand and store” 
Alessio Berdini - Fabi Boutique eCommerce Manager

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