Giuseppe describes the decision-making process: “Kooomo came recommended to me, as a scalable, future-proof platform that would allow us to align our online and offline strategies."
“What we got was so much more – a true e-commerce partner that understands how to achieve growth. Our online revenues are now into seven figures and we expect online to represent 15% of our business within 3 years”.
"Online fuels offline and vice versa, which leads to stellar performance and our sales increased by more than 30% last season compared to the previous year.”
Currently, Blauer invest around 10% in digital marketing and typically see up to 10 times return on investment. FGF Industry, who are owners of the Blauer brand, now have a workforce of 65, and a turnover in the region of €40m. They see the potential for online as huge and they are expecting to grow by a further 60% in 2017.
"We monitor customer reviews all the time, and constructive comments have allowed us to shape how we deliver a great online experience. They have also had an impact on our future collections and helped to improve our product descriptions. Most importantly, this has been a big factor in increasing our engagement and conversion rates.”
Blauer needed an international commerce platform that would work with its global vision: multiple currencies, tax rates and languages. “Within 24 hours you can get your site live in a foreign language.”
SEO & AdWords – How Blauer Cracked Germany
In January 2016, Blauer launched a combined SEO and AdWords campaign to drive growth in the lucrative German market. By optimising the German website, it saw a marked increase in traffic and AdWords activity contributed to a 30% growth.
Germany now represents 30% of Blauer’s market and it is the combination of online and offline (Blauer can be found in 250 German stores) that has helped build this success.