Giuseppe describes the decision-making process: “Kooomo came recommended to me, as a scalable, future-proof platform that would allow us to align our online and offline strategies."
“What we got was so much more – a true eCommerce partner that understands how to achieve growth. Our online revenues have soared and grown year on year. From 2016 - 2019 our online growth has increased 205%”
Online fuels offline and vice versa, which leads to stellar performance and our sales have increased by more than 25% last season compared to the previous year.”
"We monitor customer reviews all the time, and constructive comments have allowed us to shape how we deliver a great online experience. They have also had an impact on our future collections and helped to improve our product descriptions. Most importantly, this has been a big factor in increasing our engagement and conversion rates.”
Blauer needed an international commerce platform that would work with its global vision: multiple currencies, tax rates and languages. “Within 24 hours you can get your site live in a foreign language.”
SEO & AdWords – How Blauer Cracked Germany
In January 2016, Blauer launched a combined SEO and AdWords campaign to drive growth in the lucrative German market. By optimising the German website, it saw a marked increase in traffic and AdWords activity contributing to a 447% growth from 2016 - 2019.
Germany now represents 30% of Blauer’s online market share.
At a time of market uncertainty with Brexit and other factors, Blauer continues to thrive year on year and is an example of fantastic growth regardless of market fluctuations.