Selling in a Covid-19 World: Communication to boost online sales
September 06, 2020
80% of consumers also noted they were less likely to interact with brands that seemed to have taken advantage of the coronavirus crisis to further their advertising, noting that it is insensitive to do so. It is vital for retailers to frequently and consistently update their consumers on store policies, hours, and more to show their commitment to the consumer’s best interests, health, and safety. This communication will build trust and loyalty between the consumer and the retailer.
Consumers want retailers to be genuine and transparent right now, but they also want brands that align with their values. With most shoppers turning to online retail, they are exposed to an unlimited amount of brands that will deliver right to their door. With more choice, consumers can use their preferences to rule out brands they don’t like for things like packaging, values and mission, delivery, sustainability and more.
Due to the wealth of choice available, consumers can easily switch to a new brand that is better at communicating their values and practices to the public. It’s, therefore, imperative for brands to create a loyal customer base online to prevent the consumer from searching for alternatives.
Clear and effective communication is key to good customer relations right now, so it is important for retailers to stay up to date on what trends are swaying consumer preferences and then adjust accordingly to provide a fulfilling online retail experience for the consumer.
Author: Laura Roche, Marketing Coordinator, Scurri. Find out more about how Scurri connects commerce and optimises your online ordering, shipping and delivery to be simple, effective and adaptable to your needs. Check out their blog at www.scurri.com.
Posted by: kooomo