Factors to consider when choosing an ecommerce platform
Ecommerce Tips

19-08-2016

Fabio Polizzi

Factors to consider when choosing an ecommerce platform
The ecommerce platform you choose will be one of the key business decisions that you make. It is therefore paramount that you find the correct solution for the specific needs of your business. In order to make the right decision, you will need to consider a number of factors, some of which we will outline below.

• Payment methods and currency conversion

This is definitely one of the most important aspects of any online trade endeavour. The ability to sell your goods in various markets, using various currencies determines the level of exposure you will be able to obtain. If you are not able to trade in a certain currency, the market using it will be closed for your goods, and that will significantly reduce your chances to succeed. Almost all ecommerce platform providers claim that they can produce this kind of service, but it is not completely true. Many of them are known to be plagued with problems in this segment so you should get well informed prior to making your decision.

The payment methods are also very important, as different markets prefer different payment methods. While credit cards are usually supported by all ecommerce platforms, the more exotic options such as PayPal or Skrill can be somewhat unavailable on certain platforms.


• Multiple market approach

The ability to quickly sell on different markets and at different prices is of paramount importance. This is especially important when the goods you are selling are fast to become obsolete (in IT and tech segment), or to get out of the fashion trends (clothing, footwear, sunglasses). So, the ability to answer to these challenges is one of the most important features of your ecommerce platform. If it takes too long to respond to the market fluctuations, your business is in risk of becoming completely unprofitable.

• Shipping methods

Shipping goods is always one of the trickiest parts of any online trade. The world is full of shipping options and they usually don’t cover every possible country in the world. If you are unable to send goods to a certain part of the world, this makes that place completely inaccessible to your business.

This is the reason why you should pay special attention to the shipping methods your ecommerce platform provides. If it is known to have trouble for implementing new shipping methods, it is best to exclude it from the list of options.

• Localisation

This is why it is very important to have a multilingual support option integrated into your ecommerce platform. This opens many doors and makes sure that every single potential customer will get served in a language he or she can understand. Very few of the modern ecommerce platforms offer this feature.

Paying attention to these few details is a great place to start when choosing your future ecommerce platform. Here at Kooomo, we are able to provide all of the mentioned services at the highest possible level.

To find out more about how we can help you build and grow your business, get in touch.


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