Did you know that 56% of in-store spending is now influenced by digital channels? Not only that, but, omnichannel shoppers have a 30% higher lifetime value than single-channel shoppers - which means an omnichannel presence is now essential for retail success.
In this podcast, Kooomo CEO, Ciarán Bollard, joins Chloe Thomas of eCommerce MasterPlan to discuss the steps that fashion retailers need to take for a strong omnichannel presence. Ciaran also covers the advantages this can bring to maximising stock value over the course of a season and increasing in-store footfall.
The following video includes the full podcast followed by a short Q&A discussion.
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