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Making feeding time easier: Kooomo launches new baby food website

Kooomo and Zerogrey launch new, direct to consumer eCommerce site for Shop Online Baby, providing quality, variety and affordable products

Shop Online Baby, the Italian food shop for your child has launched its first-ever eCommerce site, having selected global eCommerce platform provider Kooomo, and Zerogrey to internationalise its sales. 
Shop Online Baby is a trusted online store where parents can buy baby food from the best brands at an affordable price. It selects specific products every day for feeding the little ones, accompanying children in growth - from weaning to early childhood. With Shop Online Baby, parents can choose a great variety of products from the most popular brands, find advantageous offers and receive everything comfortably to their home.

As a new online retailer, Shop Online Baby chose to work with Kooomo and Zerogrey for their speed of execution and the adaptability of the platform offered. Implemented on the Kooomo platform, it’s been designed with a direct to consumer strategy in mind and aims to become the first reference brand for parents when thinking about baby food.

The platform offers the very best in user experience with an easy-to-use site and intuitive navigation. Also, the platform development includes frontend development, SEO set-up, bundle management, a threshold check for free shipping in the cart, with the logistics, payments and customer care managed by Zerogrey.


Ciaran Bollard, CEO of Kooomo says “We’re seeing a real boom in online stores for baby and children’s products as more and more parents look for easy online ordering and quick and stress-free deliveries. Shop Online Baby is a brand that represents the best quality as well as price for baby food and we’re excited to embark on this new journey to internationalise sales and maximise the omnichannel growth.”


Shop Online Baby will offer a multi-channel shopping experience for mothers looking for the best quality at the best price. To coincide with the launch of the new eCommerce site, Kooomo also designed and developed a hybrid app, available on iOS and Android.

The app aims to entertain mothers with a new game feature and reward them with coupons or a gift. It’s easy to use, play and win: simply “scratch “ the touchscreen device to reveal the hidden gift.

For Shop Online Baby, Kooomo employed strategy, user experience, UI and development to create a hybrid app, where the user can have both a shopping experience and a native game experience.

 Download S.O.Baby and enjoy your shopping experience:

 Android: https://play.google.com/store/apps/details?id=to.sdm.kooomokraft

iOS: https://apps.apple.com/it/app/shopbaby/id1538098291

About Kooomo:

Kooomo is Europe’s leading eCommerce platform delivering increased sales and efficiencies with one solution for all sales channels. Kooomo is disrupting the marketplace with its affordable setup, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce; Kooomo connects your products with your customers online, in-store and through marketplaces. The full stack of technology needed to deliver a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners to future proof your business.

Kooomo is trusted by international brands through to SMEs such as Morrisons, Umbro, SMEG, Heinz, Blauer USA, MotoGP, Avoca amongst many others. Kooomo understands the unique challenges of selling internationally by supporting multiple languages, currencies & VAT rates so there is no need to adopt multiple storefronts. For further information, visit: www.kooomo.com.