Kooomo announces further improvements to the customer experience

Global eCommerce platform, Kooomo has today announced further updates to its platform, enabling improved accuracy of stock, increased garment context through updated size charts and a progress bar which indicates how close a consumer is to qualifying for free shipping.

Ciaran Bollard, CEO, Kooomo says, “Our latest updates demonstrate that we not only implement the very latest technologies to make life easier for both the merchant and the consumer, but we also listen to our customers and take their requests and feedback on board too. These updates really hone in on the customer experience (CX), ensuring merchants can offer an innovative and enjoyable eCommerce experience.”

Kooomo outlines its latest updates:

 
1.Movement panel adapted to work with expiry dates
The platform has now been adapted to consider expiry dates in terms of the merchants’ inventory - When a merchant creates a movement there is now an option to assign an expiry date and a batch reference number for the products.

 
When the expiry date of a movement has passed, the stock will be updated and removed from, say “available” for example. This will be of use to merchants where they have time-sensitive stock available for example or limited-time offerings etc. The stock is removed from visibility in the front end, remaining available to view by the merchant in the back end to ensure accurate stock management.

 

2. New size charts available to consumers
Per the request of a specific client, size charts have now been updated with the ability to jump between metrics (cm/inches) depending on what the brand wants to show and what the customer might be familiar with.

 
While this has been a specific, requested update, the code can be reused or modified in various ways to be implemented on other merchants’ stores with some development involved. Consumers can therefore shop with increased confidence as they are provided with further context on their garments - improving the CX and reducing the likelihood of returns.

 
3. Progress bar for free shipping
A brand-new feature we have implemented is the “Free shipping progress bar”.
 

This is visible on the front end throughout the entirety of the customer journey from the time they begin loading their cart. It provides a live status to the customer as to how close their order is to qualifying for free shipping.

 This will be a major benefit to merchants as it acts as a subtle nudge for the customer to add more items to their cart. This should encourage increased spending and also improves the CX in terms of continuous clarity - removing the need to “view basket” and return to shopping should they wish to add more.
 
If you’d like to discover more about these specific platform updates, or more about the Kooomo platform in general, get in touch with the team here.

 
ENDS

 
About Kooomo:

Kooomo is Europe’s leading eCommerce platform delivering increased sales and efficiencies with one solution for all sales channels. Kooomo is disrupting the marketplace with its affordable setup, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce; Kooomo connects your products with your customers online, in-store and through marketplaces. The full stack of technology needed to deliver a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners to future proof your business.

Kooomo is trusted by international brands through to SMEs such as Morrisons, Umbro, SMEG, Heinz, Blauer USA, MotoGP, Avoca amongst many others. Kooomo understands the unique challenges of selling internationally by supporting multiple languages, currencies & VAT rates so there is no need to adopt multiple storefronts. For further information, visit: www.kooomo.com.