In this eCommerce platforms comparison guide, we compare all of the main eCommerce platform providers across 5 key categories (Pricing, time to market, flexibility, global expansion, and features/functionality), to determine which solution best fits your business needs.
Kooomo: The average cost for brands to implement Kooomo as their eCommerce solution provider is €30k. There are no annual licensing costs, and revenue share varies from 0.5% - 3%. As Kooomo is a cloud-based solution, retailers do not need to consider costs that would typically be associated with on premise solutions, such as integrating with existing in-house hardware systems, or dedicated web servers.
Magento: The initial investment cost to implement Magento as your eCommerce solution can range from €40 to upwards of €100k, depending on the size of your business, as well as how extensive functionality needs to be. Costs are based on a revenue sharing model, ranging from 7%-10%. The higher a brand's online revenue is, the lower the revenue share will be. As a system integrator is necessary for Magento, this runs as an extra labour cost to businesses in the form of highly-skilled front and back end developers. Finally, as Magento is an on premise solution, server, software, and other equipment-related costs must be considered.
Shopify Plus: The average implementation cost for Shopify Plus is €18k. Pricing plans typically start at approximately €1800 per month, but can vary greatly depending on whether retailers want to add specific customisations to their online stores. Annual license costs aren't applicable, and there is no revenue sharing model available to retailers.
Salesforce Commerce Cloud: Pricing for Salesforce Commerce Cloud is based around Gross Merchandising Volume (GMV) on a revenue share basis. This means that the cost is viewed more as an operational expenditure (OPEX) rather than a capital expenditure (CAPEX). As with all eCommerce platforms, total cost of ownership varies greatly as it is completely dependent on the size of your business and turnover, but as Salesforce Commerce Cloud is aimed at enterprise level brands, the investment to get an online store up and running generally exceeds €500k.
SAP Hybris: Similar to Salesforce Commerce Cloud, the cost of implementing SAP Hybris as your eCommerce platform of choice varies. However, as it is an on premise solution that needs a system integrator, and an annual licensing fee, costs can easily clock up to €600k+ in terms of TCO. Pricing is based on the needs of retailers in terms of integration points, development models, system integrations, as well as domestic and international websites.
Kooomo: Generally if a brand wants to launch or relaunch their online store using the Kooomo platform, the onboarding timeline is 1-3 months. This includes any development work that needs to be done as well as migration, customisation, and/or bespoke integrations.
Magento: As Magento is an on premise eCommerce solution, time to market is typically between 3-6 months, depending on the complexity of the project. A full project may even take from 6-9 months from concept to implementation, as development time is heavily dependent on linking in-house systems, integrations, and customisations.
Shopify Plus: Most Shopify sites can be built and launched within 2-4 months of initial implementation. By using simple templates as well as the fact that there is little need for development work, building a site tends to be that of a 'drag and drop' process.
Salesforce Commerce Cloud: Typically, the timeline for platform implementation is 6+ months. Salesforce Commerce Cloud is cloud-based, so hosting isn't something that will affect the timeline for implementing the solution. However, as the platform uses its own proprietary language, it means that specialised developers need to work on each implementation project.
SAP Hybris: Similar to Kooomo and Salesforce Commerce Cloud, there is a certain amount of out-of-the-box functionality that as a result shaves development time off the speed to market. However, overall deployment time from start to finish is 6+ months on average, again depending on the size of the project.
Kooomo: The Kooomo platform offers full-scale customisation and flexibility as integration with other systems is straightforward. Customised storefronts are possible from a design and UX perspective, and an ecosystem of over 200 partners allow retailers to integrate with third-party applications with little or no extra development work.
Magento: As a whole, the Magento platform is highly customisable, so it's possible to create bespoke storefronts, as well as integrate with other systems. However, one of the main limitations within the platform is the fact that retailers can't always take control of their own site content and layout, due to the open-source nature of the platform. As users are relying on a community of developers to create integration plug-ins for the solution, if they cannot find a suitable integration, they may have to get it developer from scratch.
Shopify Plus: As the Shopify Plus platform relies heavily on the use of templates and API integrations, true flexibility and customisation is limited, especially considering the fact that source code isn't accessible to outside developers.
Salesforce Commerce Cloud: Salesforce Commerce Cloud has the power to create highly-customised online stores, as well as platform-level integrations, but it has a considerably smaller community of integrations than that of Magento.
SAP Hybris: Most components within the SAP Hybris eCommerce platform are customisable, or can even be replaced if needs be within 'The Service Layer'. However, it's important to note that in order to successfully customise the platform, a deep understanding of the various layers of the solution architecture is essential.
Kooomo: The Kooomo platform supports all languages, VAT rates, and currencies. Marketplace integration is also built directly into the platform, with over 60 pure play and category-driven marketplaces available for users to quickly and easily launch their products into new regions.
Magento: Integration with online marketplaces is possible using Magento using community-based extensions, however some development work is needed if you have specific business requirements that need a bespoke solution. Magento supports multiple languages, currencies, and VAT rates also.
Shopify Plus: Through the Shopify App store, you can plug in up to 10 available online marketplaces into your eCommece store. However, Shopify Plus doesn't support multiple languages through a single store. If you want to integrate multiple languages, and various VAT rates, an individual store needs to be created for each country you want to sell in, making cross-border trade a heavily manual process.
Salesforce Commerce Cloud: Through a single back-end view, users can manage multiple languages, currencies, and VAT rates.
SAP Hybris: SAP Hybris supports multiple currencies, languages, and VAT rates through a single platform. Integration with online marketplaces is also possible through the Hybris partner network.
Kooomo: Platform features range from omnichannel to product information management, to DOM and warehouse management, promotions and marketing, and so on. In addition to the core stack of features directly built into the platform, Kooomo's extensive partner network links retailers with industry aggregators across all functions means that users can manage every step of the eCommerce journey through one unified platform.
Magento: Features on the Magento platform include order management, checkout and shipping tools, SEO tools, marketing, and catalogue management. However, functionality around product information management often requires extra work from a third-party partner.
Shopify Plus: Shopify Plus features aren't as extensive as those on other eCommerce platforms, but include content management, discount management, payment management, and PIM. The majority of features aren't built directly into the platform, but instead are available through plug-ins of over 1200 apps in the Shopify App Store.
Salesforce Commerce Cloud: Features on the Salesforce Commerce Cloud platform include omnichannel, marketing and promotion, product information management, and more. The ‘LINK’ partner ecosystem allows users to link pre-built integrations into the platform. However, there are some limitations when it comes to B2B features on the platform, in terms of supporting complex product and organisational hierarchies.
SAP Hybris: SAP Hybris has a core set of built-in platform features that include product content management, catalogue management, SEO optimisation, omnichannel, reporting, and more. The platform also integrates with other SAP applications, such as SAP ERP and SAP Data Hub.