Covid-19 & Retail – 1 Year On: Interview with MotoGP™ Store
da Michelle McSweeney
Marzo 22, 2021
The lack of public at the championships is a factor that benefits MotoGP Store, as we are the main online showcase for rider and team merchandising and the MotoGP universe.
Alex Gaspar, Head of Growth Hacking at the Official MotoGP™ Store
Races have been a place where you could normally sell merchandise to the public. With the COVID restrictions, this has not been possible. Have you had to readjust your sales strategy and/or look for new sales channels?
The lack of public at the championships is a factor that benefits MotoGP Store, as we are the main online showcase for rider and team merchandising and the MotoGP universe, so any user looking for our product tends to go to our online shop first. In addition, we have always guaranteed an excellent user experience from all points of view of the customer journey. On the other hand, we have not expanded channels for strict COVID19 reasons, but we have done so for strategic reasons that have nothing to do with the pandemic. What we have had to do because of COVID is to put more effort and work more on the current channels, as all the competition has had to push to increase market share.
Looking for more stories on retailers overcoming the difficulties of Covid19? Check out our online show eMmerced: Presented by Kooomo, as we chat to Ben Ward, founder of Kaliedy. Ben talks to us about the trials and tribulations of launching a digital-only brand during a pandemic.
Pubblicato da: Michelle McSweeney