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About Slam
Slam is a sportswear retailer specialising in designing and manufacturing clothing for competitive yachting and sailing enthusiasts. The retailer uses state-of-the-art technologies and processes to design each garment with optimal performance and style front of mind.
Slam sportswear is a product of 40 years of research and feedback from athletes and is designed to perform in all weather conditions.
The brief
When choosing a digital commerce platform, businesses often underestimate or overestimate their predicted return on investment. This is largely because of the number of solution providers on the market.
Understanding the big potential of digital commerce on its business, Slam launched its first ever online store with Magento, but, over time, noticed that there was hardly any uplift in sales. The brand also experienced serious issues with stock levels, meaning that orders sometimes took up to three weeks to process.
The solution
Following market research and recommendations, Slam made the decision to switch its digital commerce platform to Kooomo. Within 12 weeks, all existing data was migrated over to the Kooomo platform, the new and improved Slam online store was up and running and the business was seeing an increase in conversions within a matter of days of going live.
The results
Since re-platforming to Kooomo, online sales have consistently continued to soar for Slam, having reached more than 250,000 visitors, shipping thousands of orders to some 40 countries spanning from Australia to Africa, and reaching six-figure sales within the first six months of activity. Now, all orders are processed and dispatched within one day, thanks to powerful customer service, billing and invoicing tools within the Kooomo platform.
Stock is also updated in real time, so the business has full visibility on inventory levels, as well as the status of delivery and returns, providing valuable insights for further optimisation.
Utilising Kooomo’s in-house value-added services, Slam was also able to maximise previously unidentified markets through SEO, display, and social media campaigns, achieving 30% of annual sales targets in a single promotional period, and growing the USA to become the business’ third highest-performing market.
"We have already seen a three time return on our investment in the first 14 months, we are simply delighted that we made the switch from Magento to Kooomo. We would be delighted to recommend Kooomo as a serious and solid digital commerce partner to future proof your brand into the next decade."
Corrinne Noca, eCommerce Manager - Slam
Ends
About Kooomo:
Kooomo is a next-generation platform that is truly redefining digital commerce by offering the best in class, international platform. Disrupting the marketplace with its affordable setup and flexible pricing, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce, Kooomo is a cloud commerce platform built for global eCommerce businesses. It connects your products with your customers online, in-store and through marketplaces. The full stack of technology needed to deliver a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners to future proof your business.
With 17 years of international eCommerce experience powering over 1 billion transactions, Kooomo has been built to integrate with the systems you already use, allowing complex projects to be delivered in six weeks using our Magento switching toolkit.
Kooomo is trusted by international brands through to SMEs such as Morrisons, Umbro, Mothercare, Havaianas, La Sportiva, Blauer, amongst many others. Any company can be up and trading globally - supporting all currencies and VAT rates, across all sales channels within six weeks. For further information, visit: www.kooomo.com