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Libiamo Wines experiences 398% sales increase following Kooomo implementation

Italian wine retailer saw an immediate return on investment after choosing Kooomo

About Libiamo Wines

Libiamo Wine, also known as ‘The Great Italian Wine’, is a high-quality product made by excellent and experienced producers. Libiamo's product range includes vintage and high-value wines for special occasions: Barolo, Barbaresco, Brunello, Amarone and wine from indigenous grapes, for expert customers who have tasted particular wines during a recent Italian trip. The story begins and ends with satisfaction and culture for all clients, whether they are apprentices or wine connoisseurs.

The challenge

Libiamo Wines was utilising the Shopify platform, however as the business expanded, the team felt they outgrew it. The business wanted to expand and felt they had reached the limitations of Shopify. Libiamo needed a multichannel and omnichannel solution for their business to build on the growth they were already experiencing, with the ability to manage multiple warehouses from one back end system. Finally, Libiamo needed a more flexible platform to bring their new website to life.

The result

Following Kooomo implementation, the Libiamo website witnessed an amazing result in just under seven months. Comparing the data range from May to November 2020 with the same from last year, there was an increase of 398% transactions, 283% revenue and 146% conversion rate. Moreover, from an organic point of view, there was an increase in sessions by 464%, 750% transactions and 396% revenue.

 The website built on the Kooomo platform includes design customisation, internal search by tag, SEO personalisation features, multichannel/omnichannel integration, multiple warehouse management and Amazon marketplace integration.

 As good wine matures with time - Libiamo Wines does the same. Libiamo Wines' long-term objective is to become the reference point for customers seeking Italian wines or spirits. Libiamo Wines aims to create an ever-growing base of Italian wine lovers and promote the Italian culture of wine in the UK.


About Kooomo:

Kooomo is Europe’s leading eCommerce platform delivering increased sales and efficiencies with one solution for all sales channels. Kooomo is disrupting the marketplace with its affordable setup, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce; Kooomo connects your products with your customers online, in-store and through marketplaces. The full stack of technology needed to deliver a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners to future proof your business.

Kooomo is trusted by international brands through to SMEs such as Morrisons, Umbro, SMEG, Heinz, Blauer USA, MotoGP, Avoca amongst many others. Kooomo understands the unique challenges of selling internationally by supporting multiple languages, currencies & VAT rates so there is no need to adopt multiple storefronts. For further information, visit: