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Kooomo launches Umbro’s Italian online store

New Age, the official Umbro licensee for Italy has chosen the leading Enterprise Cloud Commerce Platform, Kooomo to launch its online store in Italy.

Umbro founder Harold Humphreys believed that style was a performance advantage and stated, “if you look smart, you play smart.” The organisation retains this belief today, combining stylish and technical kits with a professional service for all teams so it was important for the Italian website to also reflect this approach. 

Kooomo’s all-encompassing, powerful, affordable and agile digital commerce platform will enable Umbro Italy to put its best foot forward in the Italian market, while also delivering against the company’s wider digitalisation strategy. 

Michela Tedone, Marketing Manager Umbro Italy comments “When looking for a supplier who could bring our vision to life in the market, we knew we wanted one which could provide us with a SaaS cloud platform that is flexible, international and brought all aspects of the business under one roof for us to easily manage. 

“After assessing various suppliers, we quickly realised that Kooomo could clearly satisfy our needs with regards to the cloud platform. But it was the knowledge and experience in working with sport and fashion retailers that led us to our decision. The fact that we’ve had an Italian speaking project manager to guide us through all of the pre and post go-live stages has also made the process much simpler and more personal to us.”

Michela adds, “We also appreciate Kooomo’s ‘shared success’ model in that it has a vested interest in us succeeding in order to succeed itself too. The quality of its offering and its affordability in comparison to other suppliers.”

Ciaran Bollard, CEO of Kooomo adds, “The Umbro brand is one that is well-known and well-respected within the sporting industry and we’re thrilled to be launching such  prestigious name into a new key market and we are thrilled to be working with Umbro’s official license partner in Italy.”

About Umbro:

Where there is Football, there is Umbro - since 1924. We provide apparel, footwear and equipment for all players and fans of the game - and also for those inspired by the vibrant culture surrounding Football. We have partnered up with exciting designers to deliver unique collaborations celebrating the DNA of our brand - these include Christopher Raeburn, Henry Holland, SweetSKTBS, Patta, Vetements, Kinfolk and Off White. 

Around the world we sponsor more than 120 clubs including teams as West Ham United, AFC Bournemouth and Burnley (English Premier League); FC Schalke 04, Werder Bremen, FC Nürnberg (German Bundesliga 2); Santos, Grêmio, Cruzeiro and Chapecoense (Brazilian Série A); RCD Mallorca (Spanish La Liga); FC Tokyo and Gamba Osaka (Japanese J1); Seongnam FC (South Korea) and Al Ahly SC (Egyptian Premier League)

About Kooomo:

Kooomo is a next-generation platform that is truly redefining digital commerce by offering the best in class, international platform. Disrupting the marketplace with its affordable setup and flexible pricing, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce, Kooomo is a cloud commerce platform built for global eCommerce businesses. It connects your products with your customers online, in-store and through marketplaces. The full stack of technology needed to deliver a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners to future proof your business.

With 17 years of international eCommerce experience powering over 1 billion transactions, Kooomo has been built to integrate with the systems you already use, allowing complex projects to be delivered in six weeks using our Magento switching toolkit.

Kooomo is trusted by international brands through to SMEs such as Morrisons, Umbro, Mothercare, Havaianas, La Sportiva, Blauer, amongst many others. Any company can be up and trading globally - supporting all currencies and VAT rates, across all sales channels within six weeks. For further information, visit: