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Global expansion for retailers simplified through new partnership between Kooomo and Go Global Ecommerce

Global eCommerce platform Kooomo and cross border eCommerce solution Go Global Ecommerce have partnered to enable retailers to easily drive global expansion, removing the complexities of trading in various territories.

The partnership sees two leading organisations in the eCommerce space come together to deliver a unique proposition that facilitates international growth. Go Global Ecommerce manages the complexities of cross border eCommerce at a legal and fiscal level and Kooomo acts as a facilitator of international sales thanks to its native features such as geolocation, multilingualism, handling of different VAT and currency positions, compliance with different legislations and the possibility of integrating different marketplaces.

Kooomo and Go Global have already worked together on a number of projects including for the likes of Nestlé, Borsalino, and Gunnebo. Following the success of these projects, the decision was taken to solidify the partnership. 

Ciaran Bollard, CEO at Kooomo, explains: “Over the past year, retailers have really ramped up their eCommerce operations and have continued to invest in this side of the business as they’ve reaped the benefits of having a strong online offering. As such, we’re now seeing many brands looking at how they can further expand their business internationally. This strategic partnership has therefore come at the perfect time for us to work together to help brands not only improve their global offering, but to also simplify the process for them, removing any barriers to entry in various territories and helping them to adhere to various compliance requirements.”

Simone De Ruosi, CEO at Go Global Ecommerce adds, “In 2020 Covid-19 taught companies the importance of eCommerce. In 2021 the need to sell online has increased exponentially and now companies not only have to sell locally, but also expand their market to other countries and continents. With Kooomo and Go Global Ecommerce, companies can secure their expansion.”

Kooomo and Go Global’s project with Nestlé saw the companies come together to facilitate a new direct-to-consumer site launch for the Swiss multinational food and drink processing conglomerate. Nestlé had several projects to proof a diversity of new products in different markets. As Nestlé’s daily business is based on selling to its network of distributors, the building of a new channel in different geographies to serve specific direct to consumer projects was a potential problem. It selected the two organisations to help it fill this gap, enabling it to work with a new distributor that manages its direct to consumer transactions. This was done with a transparent approach in order to receive and analyse all information related to its new product concept.

Both Kooomo and Go Global are now looking forward to facilitating further projects similar to this for a range of retailers. To understand how you can benefit from the partnership, get in touch here


About Kooomo:

Kooomo is Europe’s leading eCommerce platform for expanding businesses. With over two decades of eCommerce experience, Kooomo delivers solutions to medium and large enterprise customers that are quick to market, affordable and international, helping clients achieve maximum global digital sales while powering their online stores from end to end.

Headquartered in Dublin, and with offices across Europe, Kooomo simplifies online retail by connecting sales channels, including online, in-store and via marketplaces to create the best possible experience for both its clients and their customers. This, combined with a powerful built-in CMS that connects content and commerce, means that retailers and brands can provide customers with a dynamic, personalised shopping experience. Driven by merchant demand, the Kooomo platform delivers a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners. 

Kooomo is trusted by world-renowned brands such as Morrisons, Umbro, SMEG, Kraft Heinz, Blauer USA, MotoGP, Avoca, Butlers chocolates amongst many others. For further information, visit: