>Share this post<
da Michelle McSweeney
Novembre 13, 2018
The new site aims to stimulate users in an immediate and engaging way: the extensive use of full screen images and video draws consumers close to the products, the stories, and the identity of the brand and of its founder.
New sections dedicated to campaigns and editorials as well as to the visualisation and purchase of clothing, accessories, perfumes and the Blauer HT line were added to the traditional ones.
RELATED: Leading Fashion Retailer, Camomilla Italia Now Offers Full Omnichannel Experience with Kooomo
Aimed at the young and hyperconnected Blauer men and women, the website was designed to enhance use for the mobile customer: it features immersive browsing and a GPS store locator bringing users a seamless experience between online and offline.
Developed in collaboration with JService (customer experience studio) alongside agency Zerogrey and powered by the Kooomo digital commerce platform, the new Blauer website is the digital heart of the Blauer world!
Browse the Blauer online store by clicking here.
Esplorare
eCommerce Essentials
In the next few years, we are foreseeing an impressive increase for the global retail industry. While this can be beneficial for the global eCommerce industry, it also means that there will be more competition, as well.
eCommerce Essentials
European Data Protection rules were launched back in 2018, to protect the confidentiality of our personal data but even four years later, there is still a lack of understanding among companies and consumers about how to comply with the best practices. Big tech companies, like Google or Amazon, usually refer to the acronym GDPR, to explain the rules that verify the data, so it is not used inappropriately, but to add details to create confusion.
