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For those who are not familiar with the motor racing industry, the MotoGP™ Championship is the pinnacle and arguably the most challenging of worldwide motorbike championship racing.

The MotoGP™ has a 19-round season, where racers from 16 countries and four continents take part. In 2009, MotoGP™ set up its own online shop and in March 2019,  their website was migrated to the Kooomo platform in just 7 weeks by our sister company, Zerogrey.


The Challenge

The MotoGP™ website is present in 80 countries. The challenge lies in the eCommerce store and the globalisation of languages and currencies in all regions. The MotoGP™ store required a global platform that understood the complexities of internationalisation and everything that comes with it such as payment methods, languages, couriers & currencies to name a few. 

The Challenge
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Kooomo's Advantages

“We chose to partner with ZeroGrey and Kooomo given their clear expertise.  Their platform allows the MotoGP™ store to function on a global scale, trade internationally, and drive sales - while also easing the complexities of languages and currencies. Their 1 Click partner integration system has successfully brought together every piece of the eCommerce puzzle for us.”
Pau Serracanta - Managing Director
Pau Serracanta Managing Director
Dorna Sports S.L,


increase in online sales

in the early months of 2020


increase in organic traffic

as result of SEO optimisation

2.6 second loading speed

2.6 second loading speed

on the MotoGP™ website

The Results

With a 100% increase in sales, these impressive results can be attributed to a number of improvements such as loading speed, SEO optimization, improved interface, and incredible mobile responsiveness.

Today, website speed is essential for retaining users - and the faster your website is, the less likely users are to abandon browsing. The MotoGP™ website’s loading speed is now 2.6 seconds, greatly improving the user experience.

SEO optimisation has ensured an increase of 30% in organic traffic. Our team migrated around 17,000 URLs in the 7-week migration window - a fantastic result in terms of increased organic traffic for the MotoGP™ store.

User experience is a huge factor in reaching eCommerce success. The easier the checkout process is, the more traffic and sales a site will get. The MotoGP™ store has 3 step purchasing on-page - facilitating users to buy their favourite products in record time.

The Results
The Future

For powerful brands with a powerful global platform, we can foresee growth and longevity that cannot be shaken.

As a brand with a lot of history behind it, the MotoGP™ will always find an innovative eCommerce success story to tell.

The Future
MotoGP: Powered By Kooomo

The new MotoGP website is localised, agile, and future-proofed thanks to the Kooomo eCommerce Platform.

Contact us to find out how you can replicate MotoGP's success. Schedule a consultation today
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