The sweet taste of success! Butlers Chocolates increases revenue growth by 94% with the Kooomo eCommerce platform

·        94% year-over-year online revenue growth

·        3 x increase in online transactions

·        99.9% store uptime.

The company

Founded in 1932, Butlers Chocolates is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate making, which is available in over 40 countries and 60 airports worldwide. The company now employs 400 staff throughout its factory in Dublin and the Butlers Chocolate Café network in Ireland. 

The challenge

While Butlers was happily expanding into new markets, its eCommerce strategy was hindered by limitations on features, coupled with a dated look and feel, which were all negatively impacting the customer journey. The company had implemented Magento’s eCommerce platform to operate its online store and it was time to move up to an enterprise-level solution to align with the company’s ambitious digital strategy.

As a luxury brand with a steady stream of new rivals, it needed to nail its eCommerce strategy by finding a partner that could provide a reliable solution and help it achieve short and long term sales targets, as well as future-proof the business.

The solution

Moving from one eCommerce platform to another is risky business, so Butlers was looking for a solution that it could trust. The team carried out a review of a number of vendor offerings and decided to partner with Kooomo to implement their digital transformation.

This process began by moving its eCommerce systems onto Kooomo’s digital commerce platform, which took four months to implement. This provided Butlers with a robust, future-proofed platform that was built to scale and evolve as the company’s digital strategy dictated.

 Kathy (Keeney) Smyth, Marketing Manager at Butlers comments: “We’re an ambitious brand with big plans to expand our products into new markets and provide the same customer experience as anyone would get in our cafes. We were delighted to find Kooomo, a trusted partner, that could deliver a digital, global solution that matched our vision.”

The results

Built with the global marketplace in mind, the Kooomo platform can easily manage multiple languages, currencies, VAT rates and legislation, which allowed Butlers to focus on its core business - manufacturing and selling luxury chocolate products to a worldwide audience. This includes offering customers the ability to buy a number of items and ship to multiple delivery addresses worldwide within the same order, making it easy for customers to send gifts globally within a few clicks.

Butlers has overhauled its online store, which meant that it could quickly respond to the needs of the business while providing a truly seamless customer experience. The success of the transition to the Kooomo platform has allowed Butlers to secure 94% year-over-year online revenue growth and a 3X increase in online transactions.

 Aisling Walsh, Marketing Director at Butlers comments: “We needed our online store to be reliable, agile and ready for future innovations. Since moving to Kooomo, we now have over 99.9% uptime, even during peak season, and our sales figures speak for themselves.”

 The Kooomo platform is constantly evolving, which offers great flexibility for Butlers to build new bespoke features for its customers, such as the personalised hamper feature, which offers customers the ability to create their own hampers from Butlers extensive range of luxury chocolate products. To date, Butlers has integrated technologies from Kooomo's extensive ecosystem of partners, including Amazon Pay, PayPal Express and Segmentify.

ENDS

About Kooomo:

Kooomo is Europe’s leading eCommerce platform delivering increased sales and efficiencies with one solution for all sales channels. Kooomo is disrupting the marketplace with its affordable setup, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce; Kooomo connects your products with your customers online, in-store and through marketplaces. The full stack of technology needed to deliver a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners to future proof your business.

Kooomo is trusted by international brands through to SMEs such as Morrisons, Umbro, SMEG, Heinz, Blauer USA, MotoGP, Avoca amongst many others. Kooomo understands the unique challenges of selling internationally by supporting multiple languages, currencies & VAT rates so there is no need to adopt multiple storefronts. For further information, visit: www.kooomo.com