Smeg, the Italian manufacturer of domestic appliances known for its retro style fridge’s and stylish electrical appliances has launched its new online store in Spain with the support of global eCommerce platform Kooomo and managed by its sister company, ZeroGrey. The new site features a greatly improved customer experience (CX) thanks to the latest eCommerce technologies and third-party retail integrations.
Smeg is an Italian home appliance manufacturer that has designed innovative household appliances for all everyday environments since 1948. With subsidiaries worldwide, overseas offices and an extensive sales network, it’s an iconic brand across the globe.
With no owned online presence in the Spanish market, Smeg Spain approached ZeroGrey to manage its online presence on the Kooomo platform. The new website was designed with the Smeg customer in mind, focusing on European history and style with a luxurious finish. The user experience (UX) was, therefore, a critical factor, ensuring its brand values were accurately represented through the new store.
Smeg Spain chose to work with ZeroGrey for the setup and management of its official online shop as a result of its 20 years’ of unrivalled experience in eCommerce, its proven success with other high profile brands and its guaranteed eShop management.
Built on Kooomo’s SaaS platform, the site is easily scalable and SEO friendly. It also integrates a range of additional tools such as GA, GTM and Mailchimp to enable the brand to provide a range of services. For the end customer, the site was built to be as intuitive as possible, including all of the features today’s modern customers expect from an online store. With clear category and product pages, providing all additional information required, stunning product images, customer Instagram images and one-step payment options, the new site provides a seamless UX.
Ciaran Bollard, CEO at Kooomo said, “We’re thrilled to have launched Smeg Spain’s latest website and a strong digital strategy, working alongside such a renowned and iconic brand to bring its vision to the Spanish market. We’ve incorporated a number of advanced eCommerce features to create a superior customer buying journey, which Smeg Spain expects will grow sales by 200% in the next two years.
Kooomo is a global eCommerce platform that is truly redefining digital commerce by offering the best in class, international platform. Kooomo is disrupting the marketplace with its affordable setup and flexible pricing, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce, Kooomo is a cloud commerce platform built for global eCommerce businesses. It connects your products with your customers online, in-store and through marketplaces. The full stack of technology needed to deliver a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners to future proof your business.
With 17 years of international eCommerce experience powering over 1 billion transactions, Kooomo has been built to integrate with the systems you already use, allowing complex projects to be delivered in six weeks using our Magento switching toolkit.
Kooomo is trusted by international brands through to SMEs such as Morrisons, Umbro, Mothercare, Havaianas, La Sportiva, Blauer, amongst many others. Any company can be up and trading globally - supporting all currencies and VAT rates, across all sales channels within six weeks. For further information, visit: www.kooomo.com