Adobe Target

Adobe Target is an optimization solution that allows to test and create high-converting personalized experiences. Marketers can easily set up, test and deliver targeted experiences to customer segments and use machine learning to experiment with many experience variations in order to personalize across their digital properties apps included.

• Website https://www.adobe.com/ie/analytics/adobe-analytics.html

Key Features:

• Web, mobile and app optimization
• Audience targeting
• Machine learning for personalization.
• User-friendly dashboards
• A/B testing