Pezzol, the Italian, workboot maker has launched its brand-new eCommerce site Pezzol 1951, having selected global eCommerce platform provider Kooomo, enabling it to sell fashionable footwear direct to consumers online for the first time in its history.
Pezzol is traditionally a men’s shoemaker that has been dedicated to creating craft and quality shoes for the working class for over 70 years. With true technical elements to each pair, Pezzol 1951 designs are inspired by those working through oil rigs, uneasy elements and beyond. Today, the brand has brought its knowledge of designing industrial footwear to a street style collection, enabling its customers to work safely in their ‘urban jungles’.
Having only previously sold its footwear online via marketplaces, Pezzol took the decision to launch its own direct to consumer site for increased user experience.
Monica Dicorato, eCommerce Manager at Pezzol says, “We chose to work with Kooomo for their ability to offer a complete and effective solution, and it seemed to be the right eCommerce platform to start our adventure with online sales. We were impressed with their portfolio of existing brands and this was another deciding factor. Our company policy has always been to aim high, so we decided to follow the path of the most important brands, with an ambition to do even better.
Kooomo set up the Pezzol platform, along with frontend support and incorporated key features for building on customer experience, launching it in January 2021. This includes a ‘dream bag’ feature which enables users to leave their email address to be updated about the status and restock of out of stock products. Additionally, they set up a newsletter feature in order to regularly engage with its customer base.
Ciaran Bollard, CEO of Kooomo comments, “More and more brands have been turning to D2C models over the past year in particular in order to build a stronger engagement with their customer base. Pezzol is a great example of this – a heritage brand with a strong story to tell that has realised the potential in launching its own platform. We love working on these projects and helping those brands to bring their style and ethos to their own online platform. The Pezzol 1951 online shop is one of the most important B2C companies for safety and work shoes and is well known to its target market. We, therefore, expect to see great things from the Pezzol platform over the coming months.”
Kooomo is Europe’s leading eCommerce platform for expanding businesses. With over two decades of eCommerce experience, Kooomo delivers solutions to medium and large enterprise customers that are quick to market, affordable and international, helping clients achieve maximum global digital sales while powering their online stores from end to end.
Headquartered in Dublin, and with offices across Europe, Kooomo simplifies online retail by connecting sales channels, including online, in-store and via marketplaces to create the best possible experience for both its clients and their customers. This, combined with a powerful built-in CMS that connects content and commerce, means that retailers and brands can provide customers with a dynamic, personalised shopping experience. Driven by merchant demand, the Kooomo platform delivers a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners.
Kooomo is trusted by world-renowned brands such as Morrisons, Umbro, SMEG, Kraft Heinz, Blauer USA, MotoGP, Avoca, Butlers chocolates amongst many others. For further information, visit: www.kooomo.com