eCommerce platform specialist Kooomo expands heritage brand Umbro’s presence into Europe
English sportswear and football equipment supplier, Umbro
has chosen the leading Enterprise Cloud Commerce Platform, Kooomo
to launch its online store in Italy, breaking into a new market, as part of its corporate digitalisation process.
Umbro founder Harold Humphreys believed that style was a performance advantage and stated, “if you look smart, you play smart.” The organisation retains this belief today, combining stylish and technical kits with a professional service for all teams so it was important that the new website reflect this mantra.
Kooomo’s all-encompassing, powerful, affordable and agile digital commerce platform will enable Umbro to put its best foot forward in the Italian market, while also delivering against the company’s wider digitalisation strategy.
Marina Amoruso, Social Media Manager, Umbro comments “We see Italy as a key market for our future success and therefore wanted to launch an online store for this region. When looking for a supplier who could bring our vision to life in the market, we wanted one which could provide us with an SaaS cloud platform that is flexible, international and brought all aspects of the business under one roof for us to easily manage.
“After assessing various suppliers, we quickly realised that Kooomo could clearly satisfy our needs with regards to the cloud platform. It was the knowledge and experience in working with sport and fashion retailers that led us to our decision. The fact that we’ve had an Italian speaking project manager to guide us through all of the pre and post go-live stages has also made the process much simpler and more personal to us.”
Marina adds, “We also appreciate Kooomo’s ‘shared success’ model in that it has a vested interest in us succeeding. The quality of its offering and its affordability in comparison to other suppliers was a big factor in choosing the platform and we are very happy with the results seen so far.”
Ciaran Bollard, CEO of Kooomo added: “The Umbro brand is very well-known and respected within the sporting industry and we’re absolutely thrilled to be launching such a prestigious name into a new key market. The combination of Umbro’s brand heritage and our innovative eCommerce technology will ensure the new online store is a great success!”
Umbro is the original football brand founded in Manchester in 1924. Double Diamond introduced sportswear to the market and invented tailoring for sports. The first kit made by Umbro for a top team in the English Premier League was for Manchester City in 1934, the kit with those that year the team won the FA Cup.
Today, the company combines its rich tradition in sports tailoring with modern football culture to offer an innovative and iconic sportswear line. Together with footwear and accessories the Double Diamond combines performance and style.
Kooomo is a next-generation platform that is truly redefining digital commerce by offering the best in class, international platform. Disrupting the marketplace with its affordable setup and flexible pricing, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce, Kooomo is a cloud commerce platform built for global eCommerce businesses. It connects your products with your customers online, in-store and through marketplaces. The full stack of technology needed to deliver a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners to future proof your business.
With 17 years of international eCommerce experience powering over 1 billion transactions, Kooomo has been built to integrate with the systems you already use, allowing complex projects to be delivered in six weeks using our Magento switching toolkit.
Kooomo is trusted by international brands through to SMEs such as Morrisons, Umbro, Mothercare, Havaianas, La Sportiva, Blauer, amongst many others. Any company can be up and trading globally - supporting all currencies and VAT rates, across all sales channels within six weeks. For further information, visit: www.kooomo.com.