CASE STUDY: Havaianas

Havaianas was struggling with the complexities of selling a seasonal brand into multiple countries with a variety of languages and currencies. This was coupled with the company’s inability to access vital information from across the business such as order history, KPIs, inventory and returns data, which created a host of challenges such as:

■ Loss of sales leading to poor customer experience due to inefficient inventory control and warehouse management tools

■ Limited geotargeting capabilities

■ General operational inefficiencies

■ Difficulties future-proofing the business

In addition, as Havaianas has higher sales during the summer months, online stores need to be able to scale well as average daily orders can jump up to 10 times from winter to peak season.

Havaianas brought all of its siloed eCommerce systems under one roof by moving its European online stores onto Kooomo’s digital commerce platform.

Now, through a single dashboard, the company’s entire supply chain and customer journey for each of its online stores across Europe were clearly visible. This transformed the business as data and insights were instantly available allowing the team to set KPIs and manage the business at a strategic level.