Overview

Back in 2013, Havaianas was one of the world’s most iconic and successful brands who was celebrated for its strong Brazilian flavour of colour, vibrancy and positivity, all wrapped up in its secret rubber recipe, which makes its flip-flops buttery-soft, flexible and durable. The company was trying to establish itself within the European marketplace when it began its engagement with Kooomo’s digital commerce platform via sister company Zerogrey, who became their digital team to manage its online stores from end to end throughout Europe.

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Overview

The Challenge

Havaianas was struggling with the complexities of selling a seasonal brand into multiple countries with a variety of languages and currencies. This was coupled with the company’s inability to access vital information from across the business such as order history, KPIs, inventory and returns data, which created a host of challenges such as:

■ Loss of sales leading to poor customer experience due to inefficient inventory control and warehouse management tools

■ Limited geotargeting capabilities

■ General operational inefficiencies

■ Difficulties future-proofing the business

In addition, as Havaianas has higher sales during the summer months, online stores need to be able to scale well as average daily orders can jump up to 10 times from winter to peak season.

The Challenge
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Kooomo's Advantages

“We needed a digital partner with proven expertise to manage and grow our eshops right across Europe. We are delighted that Kooomo has gone above and beyond to help us deliver outstanding results year on year.”
Merel Werners - Marketing Director EMEA
Merel Werners Marketing Director EMEA
Havaianas

The Solution

Havaianas brought all of its siloed eCommerce systems under one roof by moving its European online stores onto Kooomo’s digital commerce platform.

Now, through a single dashboard, the company’s entire supply chain and customer journey for each of its online stores across Europe were clearly visible. This transformed the business as data and insights were instantly available allowing the team to set KPIs and manage the business at a strategic level.

Follow in Havaianas Footsteps
The Solution

Steps to success...

INTERNATIONALISATION

As Kooomo was built to operate across Europe, it can handle multiple languages, currencies and vat rates with ease allowing Havaianas to swiftly enter any number of new European countries to support its expansion plans.

GEOTARGETING

By providing Havaianas with the ability to customise campaigns for multiple markets, with localisms, seasonal scheduling and culturally balanced language, visuals, and payment options, the company can deliver a personal touch, which has earned early success as it expands into new territories.

FUTURE PROOFING

As online stores are an ever-evolving marketplace, it’s functionality needs to keep pace with innovations within the retail industry and consumer expectations. With Kooomo’s ongoing platform development and through its partner network, Havaianas has, and continue, to incorporate the latest and most innovative technologies to further its business growth, such as Paypal, Olapic and Ve.


AGILITY

The platform was developed to handle small to enterprise levels of trading online so scaling is seamless while moving from a low season average daily order of 100 to the high season’s 1000 orders a day and back again.

Results

32 countries

online stores are available in 6 languages

99% uptime

99% uptime

even during peak seasons

1 day

reduction in delivery times

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A true partner

“We needed an eCommerce platform that could scale and deal with the complexity of currencies, language and legal requirements across our EMEA region. Kooomo has been a critical factor in growing our revenues to a multimillion-euro business online.”
Guillaume Prou - President EMEA
Guillaume Prou President EMEA
Havaianas

Want to follow in Havaianas' footsteps? Let's talk!

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