La Sportiva’s top 5 markets are Italy, Germany, Austria, France and Spain, and its website launched in 5 languages; English, Italian, German, Spanish and French in order to deliver the best brand experience to its customers, wherever they happen to be.
“We can access the Kooomo platform anytime, anywhere. The dashboard is easy to use and gives instant access to statistics so we’re able to see which markets we’re doing well in, and those ones that are ready for further growth”, explains Luca.
La Sportiva Web Marketing Operations Specialist, Francesco Trenti agrees, “Kooomo has helped us increase our brand awareness with site visits growing every month. Compared to the same month last year, organic traffic has increased by over 500% from Germany and 120% from France. Since going live we have already shipped to approximately 50 countries from Sweden to Slovakia, Iceland and Australia.”
Francesco explains how the Kooomo integration partner, PVS , has empowered La Sportiva to efficiently fulfil orders: “Our warehouse is managed by PVS which has been a real time-saver. When we receive an order, it’s automatically forwarded to PVS to pick, pack and ship it for us.
Francesco Trenti, Web Marketing Operations Specialist has been impressed with another app integration called Feedaty which helps him to manage customer feedback and enquiries: “With Feedaty, customers can rate and leave feedback on their shopping experience and review the products. This helps us to respond quickly and shape how we do business in the future.”
In 2016, Lorenzo Delladio, La Sportiva CEO and President was awarded the honour of “Knight of the National Order of Merit” for conducting the family business with an eco-sustainable approach and maintaining the company’s social responsibilities towards the environment. The principle of sustainability runs throughout the business and is a key to La Sportiva's success to date.
“The future for La Sportiva is about sustainable growth. We plan to add to the online team and establish our footprint worldwide. Our ambition is to communicate our unique brand identity through a great online experience. By doing this, we forecast a growth in turnover and we expect Kooomo to be an integral part of this.” Francesco Trenti, Web Marketing Operations Specialist.
In 2017, the company went on to receive the ‘’Save the Brand’’ prize - an award for “Made in Italy” brands for Digital Experience Activities online.