Kooomo Updates: Axerve Payments, Newsletter Upgrade and more
by Lauren Cassidy
September 25, 2020
Axerve has now been integrated into the Kooomo platform, further broadening the selection of payment options that we offer. Through Axerve, not only can credit and debit card payments be accepted but you can also use other configured payment methods such as Apple Pay, Pay Now, Klarna to name a few.
A new setting that we have introduced is the ability to toggle between Double Opt-In and Single Opt-In configuration for newsletters. This setting was introduced for merchants (where it is GDPR compliant) to use single-opt in confirmations for gaining subscribers. Removing the double opt-in can increase the number of customers subscribed to the merchant’s newsletters. With double opt-in, issues can arise such whereby a customer subscribes to the newsletter but then never confirms the subscription – and so the email cannot be used in the newsletter campaigns.
In our last sprint, we introduced “Products per Cluster” – the ability to relate products to different user groups. This means you can make products visible to particular user groups through a new tab in the CMS called “Clusters of Users”. This month the team has made improvements to the search function and check-out validation around these clusters.
This ensures that the products that appear in a search correlate the correct cluster – improving the customer journey by removing any cause for confusion. Upon check-out, the products will be validated to ensure that they are available to the user in that cluster.
If a merchant wishes to make changes to product clusters, the changes can take a few minutes to implement. Validation upon check-out ensures minimal discrepancies in that time frame.
Category APIsWe’ve discussed Kooomo and APIs previously, but over the past month, our developers have been working towards “headless eCommerce”, opening up APIs so that data for categories, product, users etc is all available over APIs without having to be requested from one of our themes. The more of these APIs we open up, the more flexible it makes the system and eases the process of working with developers going forward.
Want to find out more about any of these specific platform updates, or about the Kooomo platform in general? We’d be delighted to help – Simply get in touch with the team here.
Posted by: Lauren Cassidy