Don't Discriminate, Integrate
By 2018, it is predicted that a successful ecommerce site will need to integrate with more than 15 vendors to deliver an acceptable customer experience. After all, why should you accept an inferior product for your CRM, ERP or SEO when there are vendors out there who have spent years dedicated to getting these specialised technologies right.
It’s pretty obvious that you can’t do all of this alone. The good news is, you don’t have to. Any successful ecommerce strategy will include the help of several external tools, from CRM, Distribution Order Management, Customer Service, Returns, CMS and many more. You might already have some apps that you use that you are happy with and which help you to run your business smoothly. The problem comes when you want them all to speak to each other or when you need to scale up your business.